Market Intelligence
for your brands in a competitive marketplace.
Fast And Accurate Data Collection
Market intelligence is the information we gather in-store for our clients to be able to make informed strategic decisions regarding their field execution. We look at a variety of metrics such as in-store compliance for POP placement, agreed upon promotions, store associate product knowledge and bait and switch behaviour. In addition, we monitor customer service, on-shelf inventory levels and display position and condition. Other metrics include client and competitor pricing and reviewing our client’s in-store presence in relation to their competitors.
Mystery Shopping
Our field reps visit retail locations on behalf of Brands and Retail Banner Executives. Programs are customized for each client’s unique needs and are often interactive with in-store personnel.
Many of our programs link instant rewards (SPIFF’s) for sales associates when they demonstrate certain desired behaviours or product knowledge.
Other programs focus on modifying in-store product knowledge and customer services levels, with alternative training and education initiatives.
Audits
Not all of our market intelligence is secret. We often visit retail banners to audit product and POP placement, and act when required. Stores associates appreciate the assistance, and brands are pleased that their products are showcased as intended.
Our tools and capabilities are what makes us different.
Case Studies
- Market Intelligence
Google makes significant investments into the launch and presentation of new products. Google Canada asked A&A to perform an audit of their displays at select retail locations across Canada.
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- Market Intelligence
Garmin
Audit and merchandise Garmin cartography displays in select Cabela and Bass Pro Shops across Canada through a comprehensive continuity program.
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