UNIQLO
Scenario
Our objective was to successfully launch UNIQLO’s new sustainable clothing range, LifeWear, and create excitement that would attract customers to stores.
Here’s What Happened
Our Mission:
- Generated awareness for shopping center store openings and promoted the new LifeWear range
- Crafted a unique and engaging customer experience highlighting LifeWear’s benefits
- Localized the global UNIQLO brand to educate and attract a new consumer base, driving increased foot traffic to stores
The Results
The project achieved 225,000 impressions, with an additional 100,000 people reached through Instagram stories. Furthermore, 10,000 consumers engaged more deeply by sampling our branded mochi ice cream and participating in our launch contest.
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