We were tasked with launching UNIQLO’s new sustainable clothing range, LifeWear, and generating a buzz that would drive people to stores.
Here’s What Happened
Create awareness for shopping centre store openings
Develop a unique and engaging customer experience
Educate the public about the new LifeWear range
Bring a global brand down to a local level and expose it to an entirely new consumer base
Demonstrate how LifeWear makes everyday life better
Ensure our solution drove foot traffic into store
The project resulted in 225,000 impressions, and an additional 100,000 people were reached through Instagram stories. A further 10,000 consumers had a deeper engagement by sampling our branded mochi ice cream and entering our launch contest.
More like this
One of North America’s leading clothing retailers, Express, was looking to take on the world and do it by growing ‘through context and culture’.
Ivanhoe Cambridge wanted the Grand Opening of its new Oshawa Centre to be a celebration that brought out the community in big numbers.