Scenario

We were tasked with launching UNIQLO’s new sustainable clothing range, LifeWear, and generating a buzz that would drive people to stores.

Here’s What Happened

Our Mission:

  • Create awareness for shopping centre store openings
  • Develop a unique and engaging customer experience
  • Educate the public about the new LifeWear range
  • Bring a global brand down to a local level and expose it to an entirely new consumer base
  • Demonstrate how LifeWear makes everyday life better
  • Ensure our solution drove foot traffic into store

The Results

The project resulted in 225,000 impressions, and an additional 100,000 people were reached through Instagram stories. A further 10,000 consumers had a deeper engagement by sampling our branded mochi ice cream and entering our launch contest.

UNIQLO

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We take care of all your needs

Here’s a list of all services we provide:

Brand Advocacy

Brand Advocacy

Break/Fix

Break/Fix

Experiential Marketing

Experiential Marketing

Headquarter Management

Headquarter Management

Market Intelligence

Market Intelligence

Merchandising

Merchandising

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