UNIQLO
Scenario
We were tasked with launching UNIQLO’s new sustainable clothing range, LifeWear, and generating a buzz that would drive people to stores.
Here’s What Happened
Our Mission:
- Create awareness for shopping centre store openings
- Develop a unique and engaging customer experience
- Educate the public about the new LifeWear range
- Bring a global brand down to a local level and expose it to an entirely new consumer base
- Demonstrate how LifeWear makes everyday life better
- Ensure our solution drove foot traffic into store
The Results
The project resulted in 225,000 impressions, and an additional 100,000 people were reached through Instagram stories. A further 10,000 consumers had a deeper engagement by sampling our branded mochi ice cream and entering our launch contest.
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