Dell Technologies
Scenario
A unique Brand Ambassador and merchandising program in key Best Buy locations across Canada to launch Dell’s new flagship line of computers.
Here’s What Happened
Our Mission:
- Onboarding highly technical brand ambassadors and field specialists
- Placing full-time dedicated reps in select Best Buy and Staples locations
- Training in store retail staff on the features and benefits of Dell vs the competition
The Results
In-store sales representatives acquired valuable expertise in promoting Dell products and addressing technical inquiries regarding Dell’s specifications. This empowered Dell customers to make informed purchase decisions, contributing to reduced returns, increased sales, and enhanced overall customer satisfaction.
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