Canon
Scenario
Establish and oversee a Weekend Warrior Brand Ambassador program for Canon, hiring more than 50 employees nationwide. Manage all aspects of training, onboarding, shift scheduling, and reporting to ensure effective program execution.
Here’s What Happened
Our Mission:
- Recruit and onboard over 50 Canon Weekend Warriors for brand advocacy at select Best Buy locations across Canada
- Train and schedule Weekend Warrior reps
- Represent the Canon brand in a professional manner
The Results
During the crucial seasonal sales period, the Weekend Warrior Brand Advocates effectively promoted Canon, enhancing brand awareness and positioning Canon as the top choice for customers purchasing cameras and printers. This initiative led to a 48% increase in conversion rates from leads to sales closures, significantly boosting sell-through throughout the program duration.
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