Canon
Scenario
Brand Ambassador program launched to support the Weekend Warrior program.
Here’s What Happened
Our Mission:
- Recruit and onboard over 50 national Canon Weekend Warriors for brand advocacy at select Best Buy locations across Canada
- Training, scheduling and KPI reporting
- Embody the Canon brand via reps attire, appearance and skill set
The Results
Addition of the Weekend Warriors to new channels pushed Canon front of mind for retail staff and helped increase Canon’s presence at events and trade across Canada.
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