Oshawa Centre
Scenario
Ivanhoe Cambridge wanted the Grand Opening of its new Oshawa Centre to be a celebration that brought out the community in big numbers.
Here’s What Happened
Our Mission:
- Develop an outreach strategy with rewards and incentives
- Create an eye-catching centrepiece
- Get people talking about the Grand Opening before the big day
- Build a social media buzz around the Grand Opening
The Results
We put together rewards and incentives that made sure visitors flocked to the centre in big numbers. And we converted a vintage 1967 Citroen HY van into a unique, sassy showpiece — capturing attention and bringing in the crowds.
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