Ivanhoe Cambridge wanted the Grand Opening of its new Oshawa Centre to be a celebration that brought out the community in big numbers.
Here’s What Happened
Develop an outreach strategy with rewards and incentives
Create an eye-catching centrepiece
Get people talking about the Grand Opening before the big day
Build a social media buzz around the Grand Opening
We put together rewards and incentives that made sure visitors flocked to the centre in big numbers. And we converted a vintage 1967 Citroen HY van into a unique, sassy showpiece — capturing attention and bringing in the crowds.
More like this
One of North America’s leading clothing retailers, Express, was looking to take on the world and do it by growing ‘through context and culture’.
We were tasked with launching UNIQLO’s new sustainable clothing range, LifeWear, and generating a buzz that would drive people to stores.