Corelle Dinnerware
Scenario
We performed a modular update at Walmart, which encompassed re-planogramming, updating point-of-purchase displays, and refreshing the entire dinnerware category section.
Here’s What Happened
Our Mission:
- Re-planogram the entire 24ft. category set as requested by Walmart’s category captain
- Introduce new demo units and product sleeves on the shelves.
- Manage logistics for removing and replacing materials according to store class requirements, and conduct a comprehensive audit with a photo library of completed work
The Results
A&A accomplished a complete category reset in just two weeks, effectively showcasing the new product line and ensuring availability on the shelves for customers.
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