Chanel
Scenario
Onboard and train a national team of Brand Ambassadors for Chanel’s prestige fragrance line for a program at select Shoppers Drug Mart and Hudson’s Bay locations across Canada.
Here’s What Happened
Our Mission:
- Onboard and train a national demo team to celebrate Chanel’s 100th anniversary at retail
- Implement an in-field reporting system to deliver analytical insights
- Handle HR responsibilities, including scheduling and payroll management
The Results
Brand Ambassadors generated excitement and buzz around Chanel’s product line by introducing new fragrances tailored for a younger demographic while revitalizing their classic scents. These anniversary celebrations significantly boosted mindshare of the Chanel brand, leading to a 47% increase in sales.
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