Requirements:  Support HP’s marketing efforts at retail locations and trade shows across Canada.  Manage all logistics with show booths, retail marketing displays, and signage.

A&A’s Mandate:  Co-ordinate all aspects of retail merchandising & trade show management. Set-up end-caps, in-aisle displays, & freestanding floor displays at select retail locations on an ongoing basis. Build relationships with Store Associates.  Manage booth construction & tear down under challenging timelines.  Provide trade show staffing when required.

Results:  A&A provides HP with full turnkey solutions for trade shows and retail merchandising initiatives on an ongoing basis. This frees HP to focus on its core competencies, and leave program implementation details to A&A.