CategoryDisplayProgramCategory Management is the most effective way for retailers and vendors to generate more sales. A key component of this process is building category displays that effectively communicate the vendor’s individual value proposition.  A&A has the expertise, experience and relationships to work with retailers and vendors to successfully implement and maintain in-store category displays.  Not only will we ensure your products are set up according to plan, we will push to increase the number of facings your product gets, while seeking opportunities for secondary displays such as end caps or checkouts.  Some of the features of our program include:

 

  • – Working with display companies on the optimum design
  • – Negotiating with retailers & vendors to get buy-in
  • – Managing all of the marketing materials & display logistics
  • – Installing displays in-store
  • – Maintaining & updating display materials
  • – Disposing of displays at end of life cycle.

 

To see our Category Display Programs in action, click here.