slingRequirements:  Sling Media, a US based technology-company, asks A&A to introduce the “SlingBox” a unique device that can turn your laptop, tablet or SmartPhone into a TV.  A&A’s objective is to re-launch this product at retail.

A&A’s Mandate:  Designing & implementing an innovative retail demo & sales assist program that captures the excitement of this revolutionary product.

Results:  The “SlingBox” Canadian retail introduction is a success delivering sales uplift and clearly resonating with technology savvy consumers.


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